Yegna

Yegna - meaning ‘ours’ in Amharic is a brand that inspires positive change for girls in Ethiopia. Using storylines that confront real-life issues relevant to girls, it addresses complex issues facing girls. The Yegna brand works through a TV series and music to tackle the way people think about girls - and the way girls think of themselves. Since launching in 2013, Yegna has inspired millions of girls, boys and their families to reimagine what it means to be a girl in a contemporary Ethiopian society.